Social OS: The First Operating System That Turns Live Social Signals into Business Action
Now available in Hootsuite as an add-on, LLM Insights give you visibility into how your brand and your competitor’s brands appear across AI assistants like ChatGPT, Gemini, Claude, and Perplexity.
March 10, 2026These enhancements to Hootsuite Amplify help you scale employee advocacy by rewarding high-impact interactions and streamlining the sharing experience.
March 31, 2026
Browse all product updates
- June 24, 2026
Social OS: The First Operating System That Turns Live Social Signals into Business Action
Social OS brings social intelligence, publishing, customer care, and employee advocacy together in one AI-powered operating system, so you can move at the speed of culture.
- June 10, 2026
Filter by approver in Planner
Filter by Approver in Planner gives you instant visibility into your approval pipeline so you can identify which posts are waiting on specific people and resolve bottlenecks without manual effort.
- May 18, 2026
Improvements to Virtual Agent Integrator (VAI) in Inbox
We are adding VAI improvements to Hootsuite Inbox to give you precise control over which message types trigger automated responses
- May 18, 2026
TikTok Hashtag monitoring
TikTok Hashtag Monitoring lets you track up to 50 brand hashtags so you can see the full conversation shaping your brand.
- May 6, 2026
Repost with Personalization in LinkedIn for Mobile Amplify
Advocates using the Hootsuite’s mobile Amplify app can now add their own notes and thoughts when they reshare a LinkedIn post, making their social updates feel more personal.
- April 27, 2026
Google Drive Integration in Create
You can now browse, search, and attach multiple assets from Google Drive directly within Hootsuite.
- April 20, 2026
Google Business Profile Reviews in Inbox
Manage local brand reputation by responding to reviews directly within your social care workflow to ensure faster response times and a unified view of customer sentiment.
- April 20, 2026
Unlocking Insights across Mastodon + Fishbowl + Truth Social
Accessing data from these new networks is simple through your standard Talkwalker Listening setup, without requiring you to log in or connect individual tokens for each new source.
- April 19, 2026
More signals, smarter workflows, and a platform built for impact
Solving your biggest challenges with a new listening channel, integrated AI and smarter automations
- April 14, 2026
Yeti Agent: Page aware answers
Yeti Agent: Page aware answers lets you get instant, contextual AI answers by automatically recognizing the active topics and filters on your Talkwalker page, helping your team find critical insights much faster.
- April 9, 2026
Edit Link Previews -aka Cards- for “X”
Edit Link Previews for X lets you customize the title and media for the links you share on X to ensure your posts look professional and drive higher engagement.
- April 8, 2026
Global Search for Dashboards
Global Search for Dashboards accelerates your team's time-to-insight by providing immediate, cross-account visibility and eliminating the manual friction of enterprise-scale reporting.
- April 2, 2026
Do more with smarter Planner controls
Hootsuite Planner enhancements reduce calendar friction: quote and reshare X and Facebook posts without leaving your schedule, and manage posts faster with a new card menu for editing, duplicating, and brainstorming
- March 31, 2026
Accelerate your strategy with Hootsuite’s latest mobile updates
Mobile strategy continues to evolve with new functionalities for you on the go, ensuring that managing your social presence is as efficient on your phone as it is on your desktop.
- March 31, 2026
Scale employee advocacy and drive social ROI with Amplify
These enhancements to Hootsuite Amplify help you scale employee advocacy by rewarding high-impact interactions and streamlining the sharing experience.
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